We renovated the adidas space at El Corte Inglés Puerta del Sol, a project that brings together design, technology, and local identity to create a fully updated retail environment.
The intervention incorporates the brand’s new corporate aesthetic, a 10-metre curved ticker screen, and a large-format digital storefront (over 3 metres wide) that reinforces visual impact from the main access point. The space is further enhanced technologically with vertical screens, an adaptive counter, and fitting rooms designed by our team to ensure overall aesthetic coherence.
As a nod to the city, we integrated a social area inspired by Madrid, featuring traditional materials. A renovation that demonstrates how branding, when driven by design and technology, transforms retail into a living, memorable experience.
You can explore the full project, from concept to execution, by clicking the button.
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Tel: +34 976 400 457
