ZGZ ESSENTIAL: DIGITAL SHOPPING WALKS IN ZARAGOZA

Our project revitalizes Zaragoza’s two main shopping areas for one year: the city center and Calle Delicias. We installed 24 totems, seamlessly integrated into the city’s street furniture, featuring QR codes that, via a web app, grant access to 12 engaging gymkhana themes. Using cutting-edge technologies like augmented reality and AI, users interact with various games and have the chance to win valuable prizes from local businesses. This platform also serves as a valuable tool for gathering qualified leads and gaining insights into user behavior within these spaces.