Virtual Running Experience at a Technology Fair in Barcelona
We collaborated with Adidas at the Spring I/O event held at the Barcelona Congress Palace, where leading technology companies and IT experts gathered. As the event sponsor, the sports brand provided the perfect setting for Nabegos to step in with a technology-driven sports activation developed by our New Technologies department.
Located at the brand’s booth, the simulator invited attendees to take part in a virtual race. Through an immersive virtual reality system, users were placed inside a competitive scenario where they had to move as fast as possible, replicating the natural motion of running without physically changing location. This blend of physical movement and digital environment created an intense, engaging, and highly realistic experience.
As a result, the booth became a constant focal point, fostering interaction between visitors and Adidas representatives.
Beyond entertainment, the activation successfully conveyed the core values that define Adidas: innovation, athletic spirit, and technology. The experience positioned Adidas as a forward-thinking company where technological talent can grow and thrive professionally.
Nabegos:
Tel: +34 976 400 457
