Phygital Ski Simulator: Immersive Technology for High-Impact Events
At Nabegos, we collaborated on the presentation of the Aramón Group’s 2025/26 ski season at Rubicón Hall in Madrid, developing the audiovisual content projected during the event and delivering several technological activations that transformed the occasion into an immersive, participatory experience, bringing attendees closer to the upcoming snow season.
For this event, we deployed our ski simulator “Skirush”, an innovative phygital system that replicates the motion of a downhill run within a digital environment. The experience sparked emotion among participants and created a memorable connection between audiences and the Aramón brand.
Mounted on a machine that reproduces the real movement of skiing, participants were immersed in a large-scale panoramic digital environment that evoked the sensation of descending a mountain slope. The experience helped rekindle memories of joyful moments in the mountains, transforming them into excitement and the desire to return to the ski slopes.
At Nabegos, we apply technology to transform the narrative of corporate events, designing immersive experiences that awaken emotions and elevate audience connection with brands.
Nabegos:
Tel. +34 976 400 457
