Branding for the official Real Zaragoza
The official Real Zaragoza shop, located opposite the historic La Romareda stadium, is conceived as part of the Zaragoza football club environment, integrating into the area where the new stadium and club offices are being built, reinforcing its role as a reference point for fans. It is designed as a functional and modern space, intended to serve fans within the new context of the club.
The use of neutral tones, such as black and grey, and an industrial aesthetic serve to highlight the product and give prominence to the symbols of Real Zaragoza, connecting with the feelings of Zaragoza fans and conveying a sense of belonging to the team. Against this neutral colour palette, the LED technology installed is aligned with the visual identity of the club’s official kits, fashion and accessories. Dynamic lighting allows the colours to be adapted to the team’s brand or specific promotional campaigns.
In short, the shop is designed to accommodate large crowds in short periods of time while connecting emotionally with Real Zaragoza fans in a space that is part of their history and their future.
Tel: +34 976 400 457
nabegos@nabegos.com
