Running activation at the adidas showrooms in Madrid and Zaragoza
We designed the Adidas showrooms at their Madrid and Zaragoza offices, spaces where technological innovation and product presentation merge to offer suppliers and distributors a clear, data-driven, and engaging experience.
Integrated into the space there is a virtual running simulator powered by computer vision, enabling users to test footwear during each promotional launch. Through a dynamic trial, participants can evaluate shoe performance and instantly receive performance metrics such as calories burned, activity time, and distance covered, supporting more informed product assessments before market release.
This approach provides immersive interaction with upcoming collections, enabling comprehensive product analysis under realistic usage conditions. The result is a more agile, informative, and consumer-aligned commercial process.
With this simulator, we transformed the Adidas showroom into a strategic hub where technology enhances product understanding and every visit becomes a business opportunity backed by data, innovation, and next-generation product presentation.
The showroom thus becomes an innovative strategic touchpoint for adidas, combining cutting-edge product presentation with data-driven insights and advanced technology to unlock new business opportunities.
Nabegos:
Tel: +34 976 400 457
