GRAN CASA: STREET CHALLENGE
In collaboration with the communications agency Señor Wom, we developed the “Street Challenge” technological gymkhana. This space, designed with an urban aesthetic reflecting themes of skateboarding, graffiti, and parkour, was set in a large square where three surprising interactive experiences took place, specially crafted for the event.
Graffiti digital
Using computer vision, video projection, and a real spray can, users could draw and immortalize their best signatures on a large-format screen.
SKATEBOARDING VIDEO GAME
With a computer vision system that detects user gestures, participants control an avatar performing a daring skateboard descent through one of San Francisco’s most iconic streets, decorated with branding references from the shopping center. The goal was to overcome various obstacles and achieve the best score.
Extreme selfie
A virtual photocall where participants appeared taking a selfie at the top of a skyscraper. After the experience, they could download a QR code containing a composition of their extreme selfie, the graffiti they created, and their score from the interactive descent game.
