FINETWORK: PHOTOCALL DERFI REAL SOCIEDAD / REAL BETIS

We developed a fully autonomous interactive photocall. The football teams provided us with official photos of their first-team players, allowing users to quickly log in and select, via a tablet, the players they wanted to appear with in the photo.

After making their selections, users positioned themselves on the photo set, and the system displayed them on screen next to their chosen players, prompting them to strike their best pose. By scanning a QR code, users could download their photo, ready to share.We carried out two activations in the lead-up to the first and second-leg matches, achieving significant social media exposure for the campaign and valuable qualified leads for our client.