El Corte Inglés Preciados: Interactive retail experience focus

At El Corte Inglés in Preciados, Madrid, we have redesigned the sports department with a forward-looking approach. The centerpiece of the new concept is an interactive retail experience focus: a circular LED structure composed of state-of-the-art LED tiles, mirrors, and dynamic color-changing lighting.

This sophisticated technological system is fully programmable and allows complete customization of the environment, adapting both the projected visuals and the light color to the aesthetic features of each promotional campaign. Moreover, the interplay between the projected images and the mirrors creates striking depth effects that amplify the perceived space, generating an immersive sense of openness.

This interactive focus, which integrates advanced audiovisual technology, was conceived, designed, and manufactured by Nabegos in our New Technologies Lab. The installation was also executed by our own in-house technical team.