Interactive Brand Marketing for TrangoWorld
On the occasion of the Gran Trail Trangoworld Aneto-Posets, we developed an interactive video game for TrangoWorld, the main sponsor of the event, as part of its commitment to innovation, brand marketing and passion for the outdoors.
The video game “The Way to the Game” challenged hundreds of participants and was conceived as an accessible and fun way to experience the intensity and excitement of a mountain race, regardless of age or physical condition.
The activation generated great interest among the audience, who especially highlighted the fun and realism of the experience. Its mechanics allowed players to control a virtual avatar with their own body movements, adding a dynamic and immersive dimension.
This initiative achieved its goal of bringing trail running closer to all kinds of people and was key to showcasing the unique atmosphere in Benasque during the GTTAP.
Photo: Andrés Navamuel
Innovation & Visibility
TrangoWorld’s inclusive proposal, developed by Nabegos as a gamified branding strategy, was based on a simple yet effective mechanic: a virtual race composed of several stages, each testing different skills required in a real mountain race.
This fun activation not only promoted the Gran Trail Trangoworld Aneto-Posets in an innovative way, but also became an exceptional platform to showcase TrangoWorld’s Spring/Summer Trail Running Collection.
Versatility & International Reach
Beyond its launch during the Gran Trail Trangoworld Aneto-Posets, the video game continues to serve as a connection point between the brand and its audience. It is now installed at fairs, shopping centers, and stores, where TrangoWorld promotes its products and presents its new collections internationally each season.
Portability & Easy Setup
One of the great strengths of The Way to the Game lies in its versatile and portable design. The system was created for easy installation in different environments, allowing it to travel effortlessly from one event to another. Thanks to its quick setup, it can be deployed in trade shows, retail spaces, or any promotional setting without the need for complex infrastructure, turning it into a dynamic and effective tool to engage with audiences in diverse contexts.
More info:
Tel: +34 976 400 457
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