Presentation of the Aramón 2024/25 Ski Season
The presentation event for the Aramón Group’s ski season, held at the Rubicón hall in Madrid, perfectly reflected the brand’s spirit by combining technology, emotion, and proximity.
A proposal by Nabegos designed to technologically recreate the environment that defines the Aramón Group —mountain, nature, sport, and snow— transforming the venue into an immersive atmosphere through projections, audiovisual screens, and interactive games.
This recreation of the environment helped the audience relive those unique moments of fun experienced during the ski season, while awakening the desire to enjoy them again. Screens in different sizes and formats, both vertical and horizontal, were adapted to the architecture of the hall, generating an enveloping atmosphere further enhanced by projected light effects.
Interactive Game: “Snow Jumping”
One of the event’s highlights was our activation “Snow Jumping,” an interactive game that digitally simulates a snowboard jump. The participant slides down a virtual ramp and performs a jump aiming to reach the greatest possible distance. Thanks to motion sensors, the system evaluates the technical precision of the flight and landing, rewarding with higher scores those who execute the jump most successfully.
This innovative brand marketing action was enthusiastically received by attendees, creating moments of fun and engagement. At the end of the jump, participants could take a picture in a virtual mountain environment through a digital photocall, creating a memorable experience that also served as a promotional action for the Aramón ski season, as participants themselves shared these photographs on their social networks, amplifying the event’s reach.
Nabegos:
Tel. +34 976 400 457
