ADIDAS: STAND MAPOMA MADRID

We designed a 600 m² stand that included a physical sales space. Due to capacity restrictions during the pandemic, we implemented a technological system to monitor the number of users inside the stand at all times. Additionally, we tracked interactions with the shoe display by developing DATAKE, a cutting-edge software that provided a real-time overview, recording the number of times users interacted with shoes on the sales floor.

We gathered valuable data such as shoe models, the frequency of interaction, and user preferences. At the end of the event, we analyzed this data, along with the conversion rates of each shoe model, providing the company with insightful analytics. To enhance the user experience, we also developed an interactive branding element for the event.