ADIDAS: SOCIAL AREA PACK-COPA

We developed several interactive experiences in three distinct areas within Adidas’ retail space at El Corte Inglés in Portal del Angel.

APP/Web Area: Creation of GIFs using campaign content for users to share on their social networks, while collecting qualified leads.

Immersive Area: A sensory and audiovisual experience within a spectacular immersive space. By passing their hand over an organic material, users trigger a show with brand videos and sounds.

Gaming Area: A gamified branding experience within the interactive football field at the commercial space. We designed new content and game dynamics with a ranking system for prize distribution.