A refreshed Adidas space at El Corte Inglés Puerta del Sol
We renovated the Adidas space at Puerta del Sol to transform it into an environment where branding comes to life through design, technology and user experience. Every detail has been carefully conceived to explore and connect with the brand’s most current visual identity.
The project integrates Adidas’ new corporate aesthetic with a premium finish that elevates the customer experience from the very first step, as a 10-metre curved ticker screen with flexible, dynamic LED technology welcomes visitors. Metallic materials, polycarbonates and backlighting systems are combined to create an elegant, contemporary atmosphere that remains true to the brand’s character.
Visitors are immediately impacted by a large digital storefront in the form of a panoramic, large-format LED screen (3.5 × 2 m), located in the main area. This feature reinforces Adidas’ presence through the brand’s latest audiovisual content.
The futuristic aesthetic is further enhanced by a series of vertical screens strategically distributed throughout the space, creating an immersive, technological and dynamic experience that connects with the brand’s innovative spirit.
Below, we present the renders of the space, designed by Nabegos’ creative team, followed by its final execution, fully installed by our in-house Production department.
In addition, we designed and installed the adaptive counter and fitting rooms in line with Adidas’ visual guidelines, tailoring them to the space while maintaining overall aesthetic coherence.
As a nod to the city, we incorporated a social area inspired by Madrid, located at the iconic corner of Puerta del Sol and Preciados. This historic spot is conceived as a space where a futuristic aesthetic dialogues with tradition through materials typical of the city, such as the characteristic tiles found in central retail areas or neighbourhoods like Chamberí. The corner is completed with framed illustrations provided by Adidas, which can be screen-printed onto T-shirts on the same floor of El Corte Inglés.
We bring together design, technology and local identity to shape a commercial environment that goes beyond retail: an experience that celebrates sport, fashion and the history of a city that never stops moving.
Nabegos:
Tel. +34 976 400 457
