ADIDAS: INTERACTIVE HALO

To evoke an engaging experience, we developed an interactive football game with a virtual ball, inspired by three of Adidas’ most iconic football boot models (Copa, Predator, and Messi). This resulted in three dynamic, interactive experiences.

With large-format projections, designated spaces, and the development of a mobile web application to control the installation, we introduced users to an immersive branding environment. To host contests and reward users, we incorporated a points ranking system into all experiences, requiring users to log in via their mobile devices. This approach allowed us to capture qualified leads from every game.