ADIDAS: HALO STORE IN PASEO DE GRACIA, BARCELONA

We contributed to four key areas of the store:

Façade

Working within the constraints of a listed historic building, we designed a discreet lighting system using over 300 meters of dynamic linear LED integrated into the interior frames. These create sleek, elegant light lines outlining the store’s exterior. On the main façade we installed large transparent letters with a dynamic lighting system featuring programmable scenes, enabling interaction with passersby on special occasions.

Social Zone

As a centerpiece, we crafted a striking bench with sinuous wooden ribs, topped with the brand’s logo made from wood and natural grass. Framed by a slim wooden profile and dynamic LED, this area doubles as a rest space and a branded photocall. A vertical garden inspired by the brand’s logo seamlessly connects this zone to the main staircase.

Entrance

This impressive area integrates contemporary architectural elements, serving as a symbolic link between the brand, its staff, and the city of Barcelona.

Workshops

A panoramic vertical garden, inspired by the iconic Eixample grid, dominates this space. Custom carpets and branding elements reflecting Barcelona’s essence define the zones, enhancing the environment for collaboration.