ADIDAS: HALO BARCELONA – FAÇADE

While preserving the historic façade, we developed a striking DMX-controlled lighting system for all the shop windows. The main display features large-format, transparent metal letters spelling “BCN,” surrounded by dynamic LED lighting.

To engage with Barcelona’s citizens, we designed unique lighting scenes, including a Catalan flag projection for La Diada. Inside the store’s social area, we introduced a groundbreaking concept of “Living Installations.” A natural plant acts as a touch-activated switch, enabling users to charge their phones by touching its leaves, seamlessly blending nature and technology.