ADIDAS: EXPERIENCES ROOM MADRID
After a lengthy creative process, we began with the simple concept of a blank canvas, serving as a space for projects, ideas, and future sketches that would be presented to clients.
Preliminary draft
We designed a neutral, minimalist environment resembling an experience laboratory, where aesthetics and visual effects are carefully crafted to highlight both the message and the product on display. The development of sophisticated software for autonomous room management allows the client to personalize lighting and messages, as well as update campaign videos, all via their mobile phone.
