Last weekend, on the occasion of the major mountain racing event Gran Trail Trangoworld Aneto-Posets 2025, the renowned brand specializing in mountain clothing Trangoworld presented the video game: “The Way To The Game”. At Nabegos, we collaborated in the development of this innovative activation, designed so that anyone, regardless of their physical condition, can experience trail running. In addition, this initiative served to boost the presentation of Trangoworld’s new Spring/Summer collection.
Thanks to a computer vision system, users control their avatar in real time using their own body movements. In this virtual race, participants who recorded the best daily times were rewarded with exclusive gifts from Trangoworld.
This activation offers a dynamic experience that transcends the screen, allowing users to feel the excitement and challenge of trail running. At the same time, it conveys Trangoworld’s core values as a brand: passion for the mountains, personal achievement, and respect for nature. Through this interactive experience, the brand establishes a direct link with the public that reinforces its identity as a leader in technical mountain equipment.
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Tel: +34 976 400 457
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