On the occasion of the launch of the ZGates Gymkhana, in collaboration with Zaragoza City Council, we intervened in several media to explain the project.
These days we have intervened in several media to publicize the digital gymkhana ZGates, developed in collaboration with Bid Factory, on the initiative of Zaragoza City Council. This interactive game aims to revitalize the local commerce of Zaragoza, bringing a young audience, interested in new technologies, to local stores. This initiative offers an alternative to shopping online or in large multinational chains, since accessing our local stores provides a close and personal shopping experience.
Since the launch of the ZGates gymkhana, last May 28, we have intervened with Begoña from Skandalo Deluxe, a fashion retailer collaborating in this initiative, and Bid Factory in the radio stations COPE, Cadena SER, Onda Cero, Onda Aragonesa and Aragón Radio, whom we would like to thank for offering us a space to explain this initiative.
The way to participate in this interactive experience is very simple, just go to one of the collaborating stores, scan with your cell phone the QR code on the sign at the entrance or inside the counter, register and start playing. The game, which is very simple and fun, has 3 parts that are inspired by the Zaragoza of the past, present and future, and consists of capturing objects in 3D using the mobile viewer. When the user completes the three phases of the game, for which he/she must visit three of the collaborating businesses, he/she will participate in a drawing for gifts and prizes.
The first stores where the QR codes to participate can be found are:
• Moda Skandalo Deluxe (C/ Doctor Cerrada, 23)
• Cosas d´BBS (C/ Doctor Cerrada, 27)
• Peluquería Iván Lapeña (C/ Mariano Royo Urieta, 26 Local)
• Joyería Mercado de la Plata (C/ Francisco Vitoria, 15)
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